DynamicWeb PIM is particularly strong in ERP-driven architectures. Product master data from Microsoft Dynamics 365 Business Central can be transferred in a structured manner and expanded in PIM as needed. This allows ERP to remain the leading source for economic data, while DynamicWeb PIM acts as the central layer for product information and content. This close integration reduces duplicate data maintenance, simplifies processes between departments, and ensures that changes in product data management are immediately reflected in downstream systems such as e-commerce or CMS.