Kentico CMS for Austrian B2B companies – More than just a CMS
- Andreas Fritz
- 19.09.2025
- Websites
A Sitecore migration or upgrade offers an opportunity here: modernization, scalability, improved user experience, and long-term investment security. However, poor planning, lack of experience, or insufficient technical foundations can entail major risks—from ranking losses to high costs.
This article shows how you, as a decision-maker and manager, can optimally control the Sitecore migration process: challenges, best practices, typical mistakes, and how an experienced partner such as Cyber-Solutions in Austria delivers concrete added value.
Table of contents
Challenges of Sitecore Migration
Technical Complexity & Data Migration
- Old content structures and templates often do not fit into new headless or cloud architectures
- Migration of media, assets, metadata, versions, and content with outdated or redundant formats
- Interfaces to third-party systems (CRM, ERP, Marketing Automation) must be redesigned or adapted
SEO Risks
- Changing URL structures, metadata, or permalinks can cause ranking losses
- Duplicate Content, missing redirects (301 redirects) or incorrect canonicals
- Crawlability & indexability: robots.txt, sitemap, loading times, mobile performance
Project management & resources
- Unclear responsibilities between IT, marketing, content & management
- Lack of internal expertise for new technologies (e.g., Sitecore XM Cloud, cloud hosting, headless)
- Budgets, schedules & Test phases are often underestimated.
Advantages of a professional migration
A professional Sitecore migration offers numerous advantages for companies in Austria. Scalability and future-proofing are particularly crucial, as current versions such as Sitecore XM Cloud enable flexible growth, rapid rollouts, and regular updates. At the same time, performance and user experience are improved, for example, through shorter loading times and optimized mobile and international delivery – factors that can significantly increase both the dwell time and the conversion rate.
Migration is also an important step with regard to security standards and compliance: Hosting in the EU or Austria, ongoing security updates, and improved protection of sensitive data ensure maximum legal certainty. Furthermore, modernization increases efficiency and cost control, as outdated systems are eliminated and content management processes can be automated. Last but not least, a migration provides a clear competitive advantage – through innovative features, personalization, multi-channel publishing, and improved integration of marketing tools.
Checklist: The most important steps of a Sitecore migration
- Objective setting & ROI definition (e.g., performance, SEO, user experience)
- Set up a stakeholder team (IT, marketing, content, management)
- Content audit & Conduct media inventory
- Analysis of existing templates / renderings / interfaces
- Decision: Upgrade vs. complete migration (e.g., from on-premises to SaaS or XM Cloud)
- Planning of the technical architecture & resource procurement
- SEO strategy including redirects, URL structure, metadata, sitemap, etc.
- Pilot migration / test migration, quality assurance
- Go-live planning & Rollout
- Post-Go-Live Monitoring & Optimization
- Training & Change Management for Editorial Staff & Users
External Sitecore Partners – Added Value Through Specialization in Migration
An external partner brings decisive advantages to a Sitecore migration through specialization. The experience and expertise from projects in Vienna, Linz, and Graz, which incorporate best practices in the Austrian business and legal world, are particularly valuable. Through clear methodology and governance, companies benefit from structured processes, proven tools, and the highest level of security in technical implementation and search engine optimization. At the same time, this collaboration ensures resource efficiency, as specialists in development, architecture, SEO, and UX can be accessed directly without long-term internal hiring. Another advantage is the local proximity and understanding of the market: knowledge of data protection, hosting standards, language variants and regional market conditions make migration for Austrian companiessignificantly more secure and successful.
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