Kentico CMS for Austrian B2B companies – More than just a CMS
- Andreas Fritz
- 21.09.2025
- Websites
In Austria, medium-sized and large B2B companies are increasingly faced with the challenge of making their digital platforms flexible, secure, and scalable—for example, in Linz, Vienna, or Salzburg. Kentico CMS Development offers a tailor-made solution here. Whether you are a manufacturer, service provider, or industrial company, Kentico / Xperience by Kentico allows you to combine content management, e-commerce, personalization, APIs, and marketing automation under one platform. In this article, you will learn how companies in Austria can benefit from Kentico, what headless approaches and modern architecture look like, and why Cyber-Solutions is your strong local partner.
Table of Contents
What are the advantages of developing with Kentico?
- All-in-one Digital Experience Platform (DXP): Kentico combines CMS, e-commerce, online marketing, personalization, and multisite/multilanguage support under one roof. No more patchwork of disparate systems.
- Flexibility and .NET technology: Kentico is based on ASP.NET/.NET Core, with strong support for the modern web stack, API-first development approaches, and modular architecture.
- Scalability and cloud/on-premises hosting: Supported by cloud-native architectures, Kubernetes, or classic VM/SaaS setups. Growth without sacrificing performance.
- Security & Governance: Role-based access (RBAC), audit logs, user management, protection against OWASP Top 10, automated backups, and disaster recovery. Indispensable for enterprise customers.
- Marketing Tools & Personalization: A/B testing, personalization based on user behavior, campaign management, email marketing, multivariate content.
- Multisite and multilingual: One CMS, many websites, localized content (German, English, etc.), central administration & Low maintenance costs.
Headless Kentico and API-First: Technical Implementation and Benefits at a Glance
A headless or API-first approach involves a clear separation between the backend and frontend. While the backend provides all content, APIs, and business logic, the frontend handles the presentation – be it as a website, app, mobile application, or single-page application. In this model, content is delivered via interfaces such as REST or GraphQL, allowing flexible use of frontend technologies such as React, Vue, Angular, or even .NET.
Kentico comprehensively supports this approach: APIs, webhooks, and SDKs allow content to be delivered across channels. It is possible to use headless presentation or decoupled rendering – i.e., to operate a backend in Kentico and build the frontend completely independently. The advantages include improved performance, for example, through the use of CDNs or the generation of static pages, greater flexibility in the choice of front-end technologies, and the reusability of content for mobile apps, IoT devices, or complex single-page applications.
Technically, this can be represented as follows: The Kentico backend runs on .NET Core, ASP.NET MVC, or an ASP.NET Core Web API. Content is delivered via REST or GraphQL interfaces. The frontend can be implemented as a single-page app based on React or as a statically generated website using frameworks such as Next.js; native apps are also possible. Delivery takes place via a CI/CD pipeline – for example, with Azure DevOps or GitHub Actions – that includes automated testing, staging, and production environments. Both cloud-native container solutions with Kubernetes and traditional cloud VMs or PaaS models are available for hosting.
This approach offers significant added value, especially in the Austrian B2B context. Companies benefit from fast loading times, an improved user experience, and mobile access options. At the same time, it creates greater flexibility in the multichannel environment, for example, for the parallel management of web portals and apps. Last but not least, the API-first approach ensures future-proofing, as new channels and technologies can be integrated at any time without having to rebuild the existing system.
When is Kentico the right choice?
Industrial companies with multiple brands and regions often face the challenge of integrating different brands and languages while still ensuring centralized control. With its multisite functionality and integrated multilingual capabilities, Kentico offers an ideal solution: Content can be maintained centrally and, if necessary, adapted locally for individual regions.
Kentico also demonstrates its strengths in corporate portals or intranets. Document security, clearly defined user roles, and integration with ERP or CRM systems are key requirements. API integrations, Role-Based Access Control (RBAC), and customized workflows enable the creation of a powerful and secure corporate portal.
Kentico also offers a robust foundation for B2B e-commerce scenarios with complex product data or configurators. Customer-specific pricing, comprehensive product information, and direct integration with ERP systems are all supported by theKentico's eCommerce modules and customized API integrations are efficiently implemented.
Another key application area is marketing automation and lead generation. If campaigns, tracking, or personalization are currently lacking, Kentico provides the right tools. With integrated marketing tools, A/B testing, and personalization options, leads can be targeted, tracked, and sustainably converted into customer relationships.
Security Features & Governance in Kentico for Enterprise Customers
For companies with sensitive data or strict compliance requirements – for example, in industry, healthcare, or the public sector – security and governance aspects are of key importance. Kentico offers comprehensive features to meet the highest standards. Role and permission management (RBAC) enables fine-grained control, allowing you to precisely define which users are allowed to view or modify content. Audit trails and versioning allow all changes to be seamlessly tracked and restored if necessary.
Another key aspect is data encryption: Content is protected both in transit (TLS) and at rest, and sensitive information such as passwords is stored securely. Kentico follows proven secure development practices, including OWASP standards, regular security updates, and penetration testing. The system also offers full flexibility at the hosting and infrastructure level – whether cloud-based or on-premises, each with ISO/IEC-compliant security standards, backups, disaster recovery mechanisms, and high-availability solutions.
Furthermore, Kentico supports clear governance through content approval workflows, the definition of content owners, and compliance with global and local content policies, for example, for translations or corporate branding. The platform thus meets all essential requirements for security, traceability, and governance in the enterprise environment.
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