Introduction – Why use Celum as a DAM in Austria?
- Andreas Fritz
- 18.09.2025
- Digitalisierung
Celum DAM grows with the complex requirements of large companies. Whether product data, marketing assets, or cross-channel content, the platform offers scalability, workflow automation, and ease of use even for non-technical users. As an official Celum partner in Austria, Cyber-Solutions provides expert support to companies in Vienna, Linz, and throughout Austria in the areas of design, setup, customization, and continuous development.
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Key benefits for B2B in Austria
Celum DAM impresses above all with its clear efficiency and high ROI: Centralized asset management saves valuable time and minimizes media loss. At the same time, the platform is designed for scalability – even hundreds of thousands of assets and complex user structures remain performant at all times.
A further advantage is its seamless IT integration. Celum works seamlessly with established systems such as Sitecore, Umbraco, and various CRM and ERP solutions – Cyber-Solutions supports this with practical implementation. User-friendliness plays a key role: Thanks to an intuitive interface, even marketing teams without prior technical knowledge can work efficiently.
Furthermore, Celum offers a marketplace with extensibility, including ready-made connectors, detailed rights management, and AI-supported search functions – a clear added value that Cyber-Solutions actively uses in Austria. Last but not least, Celum scores points for its Austrian trust: As a regional provider, short support lines and the highest security standards are paramount.
Celum as a Headless CMS vs. Traditional DAM
A direct comparison shows that Celum, as a headless DAM, offers B2B companies in Austria clear advantages over traditional DAM systems. While traditional solutions often reach their limits as demands increase, Celum remains performant even with very high volumes and user numbers, making it highly scalable.
When integrating into existing IT landscapes, Celum impresses with native connectors to common systems such as Sitecore, Umbraco, or ERP and PIM solutions, whereas traditional DAMs are often less flexible or difficult to expand. Celum also has a clear advantage in terms of headless and API capabilities: Content can be flexibly deployed to a variety of channels via APIs, whereas traditional systems are usually monolithic.
Another advantage is workflow automation: Approval processes and asset flows can be efficiently managed with Celum, whereas traditional DAMs rely more heavily on manual work. Celum's Marketplace also offers numerous extensions, AI search functions, and rights management – features that are often only available to a limited extent or at high additional costs in conventional DAMs.
Local availability and support are also particularly crucial for Austrian companies: As a regional provider, Celum offers short communication channels and the highest security standards, whereas traditional providers usually operate internationally, and support is therefore often less direct. Celum's focus on ROI and business value is ultimately reflected in its consistent focus on efficiency improvements, product data management, and marketing optimization, whereas traditional DAMs often function more as mere media repositories.
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