Answer Engine Optimization
- Andreas Fritz
- 19.05.2025
- SEO
How do you make a website visible for ChatGPT, Perplexity & Co. Traditional SEO is no longer enough. In this article, we show you how Answer Engine Optimization (AEO) works, why it is becoming increasingly important for companies - and how we can help you prepare your content for AI.
Why traditional SEO alone is no longer enough
Search engines like Google are still important, but user behavior is changing fundamentally. More and more people ask their questions directly to AI-based systems like ChatGPT, Gemini, Grok, Perplexity, or Bing AI. These so-called answer engines provide direct, detailed answers – not traditional lists of links.
For companies to remain visible, content must be prepared in such a way that it can be recognized, understood, and used by these systems. This is where Answer Engine Optimization (AEO) comes in – optimization for AI-supported answer systems.
What is Answer Engine Optimization?
Answer Engine Optimization (AEO) encompasses all measures used to structure and formulate content so that it is recognized by artificial intelligence as a trustworthy and relevant source. The goal is to be present in queries sent to systems such as ChatGPT or Bing AI – either directly as an answer or as a cited source with a link to your own website.
In contrast to traditional search engine optimization (SEO), which focuses on ranking in Google results, AEO follows a different logic: Content must be understood by language models and interpreted as a valid answer.
Benefits of AEO for Companies
- Increased visibility among users who use AI to search for information
- Long-term relevance, independent of Google algorithms
- Positioning as an authority in the respective field
- Greater reach, especially through the increasing use of language models in search and assistance systems
- Future-proof content strategy that adapts to changing search behavior
Our AEO Services
As a digital agency with a technological focus and a deep understanding of modern web solutions, we support companies in making their content discoverable and usable for AI systems. Our AEO offering includes:
1. AEO Audit
Analysis of existing content regarding structure, comprehensibility, and AI readability.
2. Content Optimization
Revision and creation of content in clear language, often in question-and-answer format, including semantic structuring.
3. Structured Data
Implementation of schema.org markup and other semantic markup to make the context machine-readable.
4. Signal Amplification
Distribution of relevant content via platforms such as LinkedIn, Medium, or forums, which often feed into AI systems.
5. AEO-Enabled Architecture
Design and implementation of landing pages, glossaries, and knowledge bases using a content management system such as Storyblok or Umbraco.
Who benefits from AEO?
AEO is particularly suitable for:
- Companies with products or services that require explanation
- Brands that want to establish themselves as a trusted source
- B2B providers that want to build visibility in niche markets
- Organizations that pursue future-oriented content strategies
Conclusion: Create visibility where people are asking today
With the increasing use of AI-supported systems as a source of information, the way people consume content is changing. Anyone who wants to remain visible online must ensure that their content is discoverable where people are asking today—at ChatGPT and the like.
We help you make your website and content AEO-ready. Talk to us about your goals—we'll develop a customized strategy.